Prof Chris Hackley
Professor of Marketing

•  Research Groups
  • Marketing
  • Strategy
•   Teaching Groups
  • Marketing
•   Chris.Hackley@rhul.ac.uk
•   +44 01784 443855
•   Room FE113, Founder's East
•  CV
•  Published Work
•  EACR 2010

Research Interests in Recent Publications

• Product placement and UK media policy
• Young people’s alcohol consumption and social identity
• UK alcohol policy
• Political marketing, advertising and voting
• International advertising planning
• Psychology and marketing
• Professional identity and the creative industries
• Stories and writing as marketing and consumer research
• Social marketing, critical marketing

Recent Research Grants

£208,000 ESRC funded project ‘Branded Consumption and Social Identification: Young People and Alcohol’ (RES-148-25-0021) (April 2004-December 2007) with colleagues from University of Bath and University of Birmingham.